Paste your website into a text message or a social post. If what appears is a bare URL with no picture and no headline, your site is missing share tags, and every share it earns is working at a fraction of its value.
Open Graph tags are a few lines of invisible page code that tell messaging and social apps what to show when your link is shared: which image, which title, which sentence. Those details make a shared link display as a preview rather than a bare URL.
Shares are your best marketing because they arrive with a friend's endorsement. A rich preview is far more likely to be tapped than a bare link. You are already earning the shares; the tags determine what each one shows.
Choosing a good image and writing a title and description, then setting the tags on your important pages. Our $40 tune-up checks whether these are set up and tells you exactly what's missing, since a good preview image needs a real photo you pick, not something we can choose for you.