Every web page has a slot for one main heading, called an H1, that tells visitors and Google what the page is about. A surprising number of small business pages leave it empty or bury it in design.
It is the page's one main headline. Visitors use it in the first second to confirm they are in the right place; Google uses it as a strong hint about what the page should show up for. One page, one H1, stating plainly what the page is.
Design tools make it easy to build a beautiful page whose big visual text is, underneath, not marked as a heading at all. It looks correct on screen, but Google does not read it as a heading. Like the tappable phone number, the gap is invisible in a design review.
Marking the right existing text as the H1, or writing one where none exists. No redesign. It is one of the items our free review checks and our $40 tune-up fixes where the platform allows.