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How Google decides you're a local business

CloudBuilder AI · 1 min read

When someone searches 'dentist near me', Google has to decide which businesses are genuinely local, open, and real. It reads a piece of invisible code called local business markup to help make that call, and most sites we reviewed don't have it.

What the markup does

Local business markup, sometimes called schema, is a structured note inside your page that states your business name, address, phone, hours, and category in a format machines read reliably. It helps Google connect your website to your Maps listing and show you confidently for nearby searches.

What happens without it

Google can still find you, but it is piecing your details together from page text, directories, and guesswork. Nearby customers searching for exactly what you do might not see you, or might see stale details, and you would never know.

What fixing it involves

Our $40 tune-up adds your business name into this markup today, when it's missing, with fuller markup for address, hours, and category coming as a product improvement. A complete version, generated from your real business details, is included in every site we build.

Related

Common questions

Is this the same as my Google Business Profile?
No, they work together. The profile is your listing on Google's side; the markup states the same details on your website. Strong local presence usually has both.
Will I see a change immediately?
No. Google recrawls on its own schedule, typically days to weeks.